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Over half say they don’t know how to help.

One in three (32 percent) people are uncomfortable around people with dementia according to new research. Care Services Minister Phil Hope said today as he launched a new awareness campaign.

The new 'Living Well' campaign employs real people with dementia who declare 'I have dementia - I also have a life' to educate the public about the condition and demonstrate the simple things everyone can do to help people live well with dementia.

The new MORI poll found that:

• a third (32 percent) of those surveyed said 'I would find it difficult to spend much time with someone who has dementia';
• fifty-three percent said they do not know enough about dementia to help someone who has it; and
• 81 percent agreed that some people with dementia can still take part in normal activities.

People with dementia today challenged public perceptions by ballroom dancing at the campaign launch event at Pasha, the London nightclub.

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